MIBTY

BITS

Digital marketing

Acquisition, conversion, and retention surfaces built into the product — analytics, lifecycle automation, and experimentation under one roof, with outcomes you can audit.

Book a consultationMarketing engineering with a measurable line at the end.

The problem

"Digital transformation" is usually a slide deck. Useful transformation is a re-engineered process with the metric to prove it.

MIBTY scopes engagements around the metric: time-to-decision, throughput, error rate, customer activation — and ships the systems that move it.

Workflow

  1. 01

    Find the metric

    Which number moves, by how much, and what's the path? If we can't answer, we don't take the engagement.

  2. 02

    Re-engineer the process

    Before tools, the workflow. Most digital projects fail because they automate the wrong sequence.

  3. 03

    Build & integrate

    New systems plug into existing identity, finance, and operational tooling. No greenfield islands.

  4. 04

    Measure & iterate

    Six-week and six-month checkpoints against the metric. We don't disappear after launch.

Benefits

  • Outcome-anchored scope

    Scopes are written against the metric, not the feature list. If it doesn't move the metric, it doesn't ship.

  • Integrated, not bolted-on

    Identity, billing, support, and analytics stitched together so handoffs disappear.

  • Six-month accountability

    We commit to the metric at six months, not at handover.

Technologies

  • Next.js
  • Postgres
  • Temporal
  • Auth0 / WorkOS
  • Segment
  • Customer.io
  • Retool
  • Airtable APIs
  • n8n
  • Zapier

Industries served

  • Enterprise
  • Government
  • Healthcare
  • Education
  • Logistics

Frequent questions

  • Is this consulting or build?

    Build, with the strategy work compressed into the first 2–3 weeks. We don't sell PowerPoint.

  • Can you work with internal IT?

    Yes — most of our work runs alongside existing teams. We integrate; we don't replace.