BITS

E-commerce platforms

Composable storefronts and back-office tooling — fast, instrumented, and aligned with how the business actually sells.

Book a consultationCommerce that scales without compromise.

The problem

Templated storefronts break at the edges of what a real business needs: bundling, tax complexity, multi-region, returns, B2B pricing.

We build composable commerce that bends to the business — not the other way around.

Workflow

  1. 01

    Model the catalog

    Products, variants, bundles, regions, channels. Get this right and the rest follows.

  2. 02

    Headless storefront

    Next.js + commerce engine (Shopify Hydrogen, Medusa, or Commerce Layer). Fast at p75, accessible by default.

  3. 03

    Operations

    Order ops, fulfillment, returns, fraud, finance reconciliation — instrumented, not improvised.

  4. 04

    Growth surfaces

    PDP / PLP / checkout experimentation; first-party analytics; lifecycle automation.

Benefits

  • p75 sub-1.5s on mobile

    Storefront performance budget enforced in CI. Page speed is conversion.

  • Composable, not coupled

    CMS, search, payment, analytics — swappable layers, not a monolith.

  • Operations that match growth

    Back-office tooling built alongside the storefront so ops doesn't become the bottleneck at 10×.

Technologies

  • Shopify Hydrogen
  • Medusa
  • Commerce Layer
  • Stripe
  • Paystack
  • Klaviyo
  • Algolia
  • Sanity / Contentful
  • Cloudflare Workers

Industries served

  • DTC brands
  • B2B distributors
  • Marketplaces
  • Subscription

Frequent questions

  • Shopify or custom?

    Shopify when the business fits the model; headless or custom when it doesn't. Most of our wins are headless on top of Shopify.

  • Africa-specific payment rails?

    Yes — Paystack, Flutterwave, mobile money. Engagements out of Lagos default to a multi-rail payment design.