BITS
E-commerce platforms
Composable storefronts and back-office tooling — fast, instrumented, and aligned with how the business actually sells.
The problem
Templated storefronts break at the edges of what a real business needs: bundling, tax complexity, multi-region, returns, B2B pricing.
We build composable commerce that bends to the business — not the other way around.
Workflow
01
Model the catalog
Products, variants, bundles, regions, channels. Get this right and the rest follows.
02
Headless storefront
Next.js + commerce engine (Shopify Hydrogen, Medusa, or Commerce Layer). Fast at p75, accessible by default.
03
Operations
Order ops, fulfillment, returns, fraud, finance reconciliation — instrumented, not improvised.
04
Growth surfaces
PDP / PLP / checkout experimentation; first-party analytics; lifecycle automation.
Benefits
p75 sub-1.5s on mobile
Storefront performance budget enforced in CI. Page speed is conversion.
Composable, not coupled
CMS, search, payment, analytics — swappable layers, not a monolith.
Operations that match growth
Back-office tooling built alongside the storefront so ops doesn't become the bottleneck at 10×.
Technologies
- Shopify Hydrogen
- Medusa
- Commerce Layer
- Stripe
- Paystack
- Klaviyo
- Algolia
- Sanity / Contentful
- Cloudflare Workers
Industries served
- DTC brands
- B2B distributors
- Marketplaces
- Subscription
Frequent questions
Shopify or custom?
Shopify when the business fits the model; headless or custom when it doesn't. Most of our wins are headless on top of Shopify.
Africa-specific payment rails?
Yes — Paystack, Flutterwave, mobile money. Engagements out of Lagos default to a multi-rail payment design.